A campaign · Past
We Can Do It
A clenched fist, and a place to sign your name.
What it was about
We Can Do It borrowed the most recognisable gesture in twentieth-century campaigning — Rosie's rolled sleeve and clenched fist — and pointed it at the climate crisis. It was an open climate call to action, signed by business leaders, entrepreneurs, investors, policymakers, scientists and influencers who wanted to be counted as impatient optimists rather than bystanders.
The letter's argument was simple: get away from the blame game and the narrative of doom, because the power to build a cleaner and brighter tomorrow is still in our hands. At COP27 the sign became one of the conference's most photographed backdrops.
Why it was needed
COP27 arrived in a year heavy with reasons to give up. The campaign was a deliberate counterweight: not a denial of how bad things were, but an insistence that the capacity to fix it already existed — and could be pledged to, publicly, by name.
Facts and data
- An open climate call to action signed by leaders across business, science, finance and policy.
- Signatories reported both the turnover they represent and the audiences they reach.
- Launched at COP27 in Sharm el-Sheikh, 2022, and still open to sign at wecandoit.tech.
What came of it
Signed commitments from businesses, national governments and cities, and one of the most photographed images of the conference.